How we aim to achieve our vision:

The Kent Sport & Physical Activity team (Kent Sport) is funded by Sport England and Kent County Council to deliver their priorities, which we do through the following objectives:

  • Strategically lead sport and physical activity for Kent to increase participation
  • Work with partners to increase opportunities for targeted communities
  • Enhance opportunities for young people, including through working with schools, Further Education and Higher Education
  • Increase the volunteering and paid workforce to support clubs and events in Kent
  • Support clubs and other partners to lever in funding to improve facilities and activities
  • Co-ordinate delivery of Sport England and other funded programmes
  • Support the development of talented performers
  • Support partners to bring major sports events into the county
  • Raise our profile with partners by fundraising for our chosen charity which shares Kent Sport’s values and objectives

Our Customer Charter

The Kent County Council’s Sport and Physical Activity Service is part of the Countryside, Leisure and Sport Group.

This Charter is part of our commitment to putting customers first and ensuring excellent customer service is at the heart of our service. The Service considers its customers to be both Kent County Council departments and external organisations and individuals.

To provide a quality service, we aim to:

  • Be open and honest.
  • Keep people informed, making up to date information readily available via leaflets, social media, newsletters and our website. Alternative formats will be available where requested.
  • Respond to all enquiries in a professional, polite and helpful manner, aiming to return telephone calls within 2 working days and written correspondence within one working week. A voicemail system will be used when the office is not staffed.
  • Let you know the name of the person you are dealing with and, if your enquiry cannot be dealt with at the time, put you in touch with someone that can help.
  • Keep you informed of progress on any enquiry.
  • Train and develop our employees so they have the right knowledge, skills and awareness to meet your needs.
  • Ensure our communication is jargon-free and easy to understand.
  • Ensure you receive a full explanation of any decisions made and any rights that you have to appeal.
  • Respect your right to confidentiality, privacy and safety.
  • Set, monitor and achieve targets, operating to a detailed annual business plan, which may be inspected by the public or any of the Service’s partner organisations.
  • Consult with relevant partners: in the setting of annual business plan objectives; to gauge customer satisfaction; on the Strategic Framework for Sport in Kent; on other local and national strategies and matters of relevance. All comments and feedback will be monitored and the Service will adapt its delivery as necessary.
  • Welcome customers’ written contributions for its publications.

The Service’s performance will be monitored by: the County Council; Sport England; external partners involved in specific projects.

Social Media Policy

Read our social media terms of use.


  • Please let us know if you think we have failed to provide you with a high level of service, and we shall endeavour to rectify the situation as quickly as possible.
  • Any complaints should be made to the Head of Kent County Council’s Sport and Physical Activity Service, in the first instance. If the problem cannot be resolved, the Kent County Council formal complaints procedure will be followed :

Kent County Council – Complaints and feedback


For further information on the Service please contact us:

Sport and Physical Activity Service
Kent County Council
Worrall House
30 Kings Hill Avenue
Kings Hill
West Malling
Kent ME19 4AE

Tel: 03000 414001