Equality Resources
The following resources will assist individuals and organisations in promoting sport and reaching their target audience.
Sport England Market Segmentation Tool
Why do some people play sport? And why do some simply not want to join in? Sport England has developed nineteen sporting segments to help us understand the nation's attitudes to sport, their motivations and barriers.
The Promoting Activity Toolkit
The Promoting Activity Toolkit has a number of useful resources in order to assist with promoting sports activities. The resources include a poster design tool and also a photo library with over 1,000 images of people of all ages taking part in sport and physical activity.
Promoting Activity Tool Kit marketing materials
Toolkit for sports organisers and deliverers looking to target women
The Women’s Sport and Fitness Foundation has developed a toolkit which provides practical information on setting up, launching and marketing activities to female audiences. Through a range of detailed, downloadable factsheets, those organising women’s sports programmes can create a bespoke ’kit’ that will provide them with considerations, advice and handy tips on how to run successful activities for their female audience. The toolkit also includes a guide to marketing activity – from using social media and designing posters to writing press releases to publicise particular programmes for women.
Please visit to download the toolkit
Please visit to find out more about the Women’s Sport and Fitness Foundation.
