Kent Tourism’s London Campaign

As highlighted in our inaugural newsletter, Kent Tourism and the Kent 2012 tourism sectoral task group have been undertaking a range of activities to maximise the opportunities of the nine year ‘tourism window’ that the Games present Kent. One such activity was a London Campaign, premised on the fact that London is the UK’s single largest market and the international hub of the UK tourism economy.

The results of the London Campaign which ran this summer show that there has been an 11% growth in awareness of Kent as a short-term destination, and 40% of those sampled/aware of the campaign said they would ‘strongly consider’ and plan a trip to the county. The campaign cost £400k but generated £40m in terms of value of publicity/awareness raised.

More information available from Kent Tourism ruth@ktanet.co.uk