Kent 2012 - Will you be Inspired By 2012?

In March 2008, London 2012 launched Inspire – 'a Cultural Olympiad briefing pack'. The Cultural Olympiad will now be officially launched across the weekend of 26 – 28 September 2008. Projects (that are 'like never before' and are inspirational and aspirational) may now apply for the London 2012 Inspire mark – which will be very similar to the main London 2012 logo, but be white, be against a circular background and have the words 'inspired by' within it, rather than the word ‘London’, or the Olympic rings or the Paralympic ‘swooshes’.

Interested applicants must advise the South East’s Creative Programmer, Caterina Loriggio, that they wish to apply, and Cat will guide them through the process as appropriate. Cat can be contacted on caterinaloriggio@seeda.co.uk. To gain access to the brand you must meet all three core values and three of the seven core themes.

Core values are

• Celebrate London and the whole of the UK welcoming the world
• Inspire and involve young people
• Generate a positive legacy
  

Core themes are

• Bringing together culture and sport
• Encouraging audiences to take part
• Animating public spaces
• Using culture and sport to raise issues of environmental sustainability, health and wellbeing
• Honouring and sharing the values of the Olympic and Paralympic Games
• Encouraging collaborations and innovation between communities and cultural sectors
• Enhancing the learning, skills and personal development of young people by linking with education programmes
  

The brand will be available to not-for-profit events for up to 12 months usage. If partners are seeking to have a programme branded with the Inspire mark, then they would have to reapply every 12 months. The brand is initially for cultural projects only. Sports projects will be able to apply from 2010 onwards.

The 'themes' for the 26 - 28 September Cultural Olympiad launch will be 'Open Up', which aims to allow people to visit spaces, places and people and/or get involved in thought provoking creative activities they may not have done before, and 'Light Up' which is to make people aware of a cultural or sporting building by lighting them up in a different colour (it is suggested a London 2012 logo colour - i.e. bright orange, pink, green, or blue), or a changing colour.

Please follow this link for more details on Inspire (pdf)