Parents play a critical role in their children’s participation, success and fun when playing sport. An organisation should consider the relationship it has with parents: from a personal or public ‘thank you’ to giving them a better understanding of the sport, setting up systems for regular communication, and providing timely and useful information – the ways in which you engage with parents will help to ensure you are all pulling in the same direction and creating a positive and supportive environment.

Kent Sport Parents in Sport Week Webinar (recorded)